Founder and mastermind of concern ' Ales Group ', which successfully promotes naturalness and natural beauty - Patrick Ales is a true legend in hairdressing, he stood at the sources of this industry. In the early 60's Patrick Ales , created - Phyto,world-renowned farmacy brand. He worked in the cult beauty salon 'Carita' in Paris, where his clients were world famous actresses of 60th :

 

Catherine Deneuve , Elizabeth Taylor, Brigitte Bardot . Patric Ales was Inspired by their beauty, he wanted to extend it and make it naturally luxurious. In the 70s he got the idea to create a line for the restoration and hair care products , based entirely on natural herbal ingredients . Thus , the concept of brand Phyto, based on knowledge about plants and studying the influence of their properties on the human body .